Google is by far the most used search engine in the world. It has close to 60% market share in the USA, and over 80% in Australia. This makes them the most popular kid in school… and with good reason.
I made the switch over to Google back in roughly 2005 and I haven’t considered using anything else since. I’m someone who is always on search engines so for me in particular, the following strong points that Google has below is really important:
They have more than a trillion URLs – Google has more web pages in its index than any other search engine They index things fast – Google is quick to add things into their search engines results page. Recently they have added real time results by adding Twitter comments The search results are accurate – The search engine results page provides me with accurate information compared to other search engines. Yes I have compared the results I can clearly see Ads on their results pages – I like how they don’t blend in their ads with their organic listings. I know that if I want if I want accurate results – I should click onto the organic listings, but if I want an “ad” I know where they are Google flies – I’m inpatient, I like my results to be displayed lighting fast and Google delivers on this Google is simple to use – There’s no clutter like other search engines. I type in a search keyword, I get accurate results, and I click away to the web page Google has power user tools to help me with searching – This is what the topic of this post is about…
The way I typically use Google is by punching in a keyword, and proceeding to a web page like most of the world does. But at times when I need to delve into some research about a particular sports event, individual player or the latest news, I have a few tools at my finger tips. 1. Site Specific Searches
Some big football betting sites out there don’t provide reliable searches on their own websites. To save you from going through countless pages trying to find what you’re after, you can use Google to search on a specific site.
Take for example, I know that soccernet.espn.go.com has profiles on soccer players. Instead of going through to the ESPN website and searching for player profiles, I can use Google to find the specific page.
The way you would do this is by typing: “The Keyword” site:”Website” Say I wanted to find Lionel Messi’s Profile page, I would type in: Lionel Messi profile site:soccernet.espn.go.com – Here is an example image below:
2. Excluding Unwanted Words
Lets use the above example again. If we typed in Lionel Messi profile site:soccernet.espn.go.com and for some reason we came across a lot of pages about Rooney and Ronaldo, then we could use negative keywords to filter those pages about other players out.
We would do that by typing in Lionel Messi profile site:soccernet.espn.go.com -Rooney -Ronaldo
3. Using the Google Cache
The Internet is a dynamic place that is always in change. This change means that web pages get added, updated and/or deleted all the time.
Web pages that get deleted are not gone forever. There is a way to get access to these pages for quite some time after they have been deleted. This is where Google Cache comes in.
Google keeps a copy of all the pages it indexes. When you use this feature, you will see a yellow box appear on top of the page you are viewing. The information in this section will tell you when Google cached the page.
You can get to this feature easily right from the search engine results page as shown in the image below.
4. Search by File Type
Sometimes you need to find things other than web page content. At times you might need content in a different format, and again, Google has a way to do this.
Firstly, the formats you can find using this way of search are:
Adobe Acrobat PDF .pdf Adobe Postscript .ps Autodesk DWF .dwf Google Earth KML .kml Google Earth KMZ .kmz Microsoft Excel .xls Microsoft Powerpoint .ppt Microsoft Word .doc Rich Text Format .rtf Shockwave Flash .swf
Now the way to use these formats in search is by typing in the keyword followed by the format type:Keyword filetype:”filetype” or as an example: world cup 2010 filetype:pdf
This returns results of PDF files. As we can see in the results page below we have things such as the 2010 Fifa World Cup Wall Chart and Match Schedules.
5. Using Quotes
I use this one on a daily basis. If you want to find the exact phrase on a web page use quotes for the keywords you’re looking for.
I find this type of search to be very accurate and I typically use it when I need to ask Google a certain question. In the below image I’m asking Google “who won the world cup 2010″ – and as you can see from the results, the accuracy is very high.
6. Quick Weather Check
Getting quick information is vital sometimes. If for example I’m going to have a bet on a game played at Melbourne’s MCG, I’d do a quick weather check as this can determine the results dramatically.
To do this type of search you need to type in: weather “city” – the below image shows us the weather in Melbourne, Australia.
7. Quick Time Check
When betting on overseas games it’s important to know the local time there. There is a quick way to do this which is very similar to bet on weather search above.
To do this type of search you need to type in: time “city” – the below image shows us the local time in New York, USA.
8. Defining a Word
I haven’t picked up a dictionary in a very very long time. I probably don’t intend on doing so any time soon either. Not since Google offer viagra online this right from their search box.
If you’re not sure about the meaning of a word, try using this in Google: define:”keyword” our example is to find out the meaning of the word parlay, so we typed in: define: parlay as shown below:
9. Using Quotes Plus Keyword
When you know the phrase you’re searching for you can use the exact keyword search method in point 5. Although, if the results are not coming back with what you expected than you can add keywords outside of the quotes.
I use this search often as it gives me pinpoint accuracy. You would use it by typing in the keyword phrase followed by another keyword: “keyword phrase” +keyword
An example is “barclays premier league” +tipping which comes back with…
10. Using the Wonder Wheel
Google’s Wonder Wheel is a great tool to use when you need to think laterally. Say you are doing some research on Roger Federer and you’re at a point where you think you’ve done all your research… but you’re just not sure.
Type Roger into the Wonder Wheel for some related searches. The Wheel offers about 8 choices you can take from your main keyword. Then you can drill down on any related search you wish.
The search results are also displayed on the right hand side – so once you find what you’re after, you can click through to a website.
Bonus Tip 11. Any Time Search
You can now sort out your search engine results by time. Just say that Tottenham Hotspur had a game the day before and now you want to canvas what people are saying about them. Try typing in Tottenham Hotspur into Google and filter your results by “latest” on the right hand side menu.
I usually use this tool for times like in the above example. You can also use the tool to search by:
Latest (like in the above example) Past 24 hours Past Week Past Month Past Year Custom Range
I have used the custom range on many occasions as well. I’m a big fan of that one when I need to get a snap shot in a past event. The image below shows the Tottenham example:
That’s all folks. I use these methods of search on a daily basis to get the most out of Google. From a online sports betting point of view, these tools sometimes gives me the edge in weighing my decisions as I’m sure it’ll help you too.
If you’re a fan of any of the above, or if you use other methods to search and/or other search engines(god forbid) then let me know in the comments section.