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The SBR is first and foremost the membership journal of the Danish, Norwegian, Swedish and Finnish Brewers’ Guilds, and is, thus, specifically directed at a serving these organisations and their members.
The main subjects of contents we look for in the SBR are:
a. Beer in general
- The origin of beer taste, flavour and character
- General news relevant to the brewers and the brewing industry in the Nordic countries
- Beer history, beer styles, classification, beer competitions, NPD, recipes, processes, etc.
- Existing breweries and beer cultures – regions, countries, brewing groups, individual breweries, large or small, as long as they have some interesting and/or unique features
- Events of any type – exhibitions, festivals, conferences, congresses, etc. – relevant to any segment of the brewing industry
- Literature on beer and brewing – magazines, books, e-media, etc.
b. The technical aspects of brewing
- Technical innovations, relevant to either small or large breweries, or both
- News – in the broadest sense of the word – about raw materials, brewing, beer processing, packaging, cleaning and hygiene, maintenance, quality management, utilities and general management issues relevant to breweries of any size
- Production economy – supply chain, lean, best practices or specific projects
- Energy consumption – savings, carbon footprint, sustainability, life cycle analyses, etc.
- New brewery projects – whether large or small breweries, and whether only parts of or full breweries are covered
- Specialty beer brewing – organic beers, wood ageing, sour beers, bottle conditioning, special packaging, etc.
- Quality Management Systems – large or small, typical quality problems and solutions
- Advances in brewing science and/or R&D – preferably after having been implemented in practice
c. The creative aspects of brewing
- Creating new beers
- Recipe and process development within specialty beer brewing
- Trends in beer styles
d. Beer cultures and beer scenes
- The Nordic craft beer scenes
- The Nordic beer markets and beer cultures
- Beer scenes in other individual countries/regions or globally
e. Beer and food
- General guidelines to matching beer and food
- Specific food matches for specific beers/beer styles and vice versa
f. Marketing of beer
- How beer is marketed
- Different marketing strategies for specific brands or breweries
- Actual marketing strategies at the world’s breweries today
g. Beer and society
- Beer and health – new findings, studies or statements by scientists in the field
- Corporate Social Responsibility – the role of the brewing industry in society, our role in preventing abuse or other negative effects of alcohol, etc.
- Brewery and brewer organisational matters – EBC, BoE, Brewers’ Guilds and Associations, MBAA, ASBC, IBG, etc. – descriptions or whenever changes occur
- Political and legal issues – alcohol policies, environmental regulations, work health and safety, consumer protection. National, regional, EU-related or universal
h. Beer and education
- Educational issues related to the brewing world
- Changing demands to the education of technical brewing staff and management
- Master brewer programmes
- Other technical courses in general – local (SSB and KU LIFE) as well as foreign offers or experiences from/about them
i. Other issues
- Related drinks industries – soft drinks, water, juices, wines, spirits, etc. – in so far as the subject has relevance to breweries or brewing
- Debate – new entries raising new topics for debate or contributions relating to previous entries
The members of the Brewers’ Guilds are people with a background in brewing, but this background varies from highly academic/scientific to very practical with no educational basis. The professional background of the members varies just as much – from managers at million HL breweries to ‘all purpose’ brewers at small, semi-professional breweries – and it is the aim of the SBR to service all the different member groups. Preferably, but not necessarily, at the same time.
Besides this primary target group, the SBR also aims at being the preferred brewing-related magazine for suppliers to the industry, customers, and other people – beer writers, journalists, customers and consumers – with interests in our industry, in the Nordic countries and beyond.
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