I decided recently to resign from my great job as Brand and Project Manager in Denmark to pursue a career in Southeast Asia. When I got to Singapore I started looking into jobdatabases and recruitment agencies and quickly realised that this approach wasn't going to work for me. So I started working with myself as a brand doing a brand audit to find out who I really am and what sets me aside.
Once I got past the audit stage I started working on my own brand strategy. What did I want people to recognise me for? Whom did I want to target? Which touch points would be relevant to utilize? What marketing tools should I use to get my brand through to the right people? And this is when the LEGO bricks idea came to life.
Why LEGO bricks? LEGO is one of the most well-known Danish brands recognised for giving kids the tools to turn great ideas into life – using both their imagination and hands to construct something new. And if we come to think about it - a creative mind-set is only really useful when you also know how to bring the ideas to life. The same as great hands-on skills are only really useful when you have great ideas to work with. For someone who master both, LEGO bricks can turn into great creations.
With both a strategic mind-set and great hands-on skills, I believe I can turn bricks into great creations and ultimately build more business for you. Read how I can
maximize your touch points or
drive successful projects for you.
See my full resume here...
